This is a article about a latest ruling in England. The Division for Well being and Social care (England) gave recognize back in January 2019 that it prepared to introduce restrictions on the marketing of meals deemed harmful. This was intended to allow shoppers to make much healthier food items possibilities and specially to secure youngsters from (junk) foodstuff adverts.
One particular of the concentrate on food items types was sugary breakfast cereals. Kellogg’s market seriously to young children with a amount of cartoon characters – Tony the Tiger, Toucan Sam, Snap Crackle and Pop and so forth. The rules had been posted in July 2021.
In April 2022, Kellogg’s took the authorities to court docket arguing that, wait around for it, the bowl of cereal had been unfairly assessed, as the milk that is commonly eaten with it had not been taken into account.
This take note goes through the history to the restrictions, the consultation, the restrictions themselves, the foods focused and then closes with the Kellogg’s court case – their arguments and the end result.