Hy-Vee Donates 12K Containers of Eco-friendly Bay Packers’ Aaron Jones Cereal

As aspect of its partnership with PLB Sporting activities & Leisure, Madison, Wis.-area Hy-Vee Inc. stores have donated a semi-truckload whole of 12,000 cereal boxes featuring Eco-friendly Bay Packers working back Aaron Jones to the most significant relief charity in southwest Wisconsin.

Aaron Jones’ Touchdown Squares cereal was donated to Second Harvest Foodbank of Southern Wisconsin in honor of March as Gratitude Month immediately after the spot endured 12 months of uncertainty in the course of the COVID-19 pandemic. The donation is predicted to aid feed the far more than 125,000 people today enduring food items insecurity in southwestern Wisconsin. 

Next Harvest Foodbank of Southern Wisconsin has projected a 40% maximize in the number of food-insecure people in southwestern Wisconsin as a end result of the pandemic. In addition, it suggests that a single in 9 area residents are encountering foodstuff insecurity.

“Donations like this are critical to our capacity to feed people going through hunger in our community,” claimed Michelle Orge, president and CEO of 2nd Harvest Foodbank of Southern Wisconsin. “Hy-Vee has been a great companion with Next Harvest more than the a long time. This is just a single more instance of their dedication to building our local community a greater place to reside for anyone!”

Next Harvest Foodbank of Southern Wisconsin’s goal is to make sure that every person in its functioning spot has ample of the correct sorts of food items to live a satisfied and healthier everyday living, by way of food distribution, marketing of govt courses and marketing starvation recognition.

Hy-Vee also just lately assisted out its nearby group in Wisconsin by donating more than 25,000 gallons of bottled h2o — which equates to five semi truckloads — to the town of Campbell, a neighborhood in French Island, Wisconsin, that has been affected by per- and polyfluoroalkyl substances (PFAS) h2o contamination.

Drafted in 2017 by the Green Bay Packers, Jones just lately signed a 4-12 months $48 million deal with the crew.

With gross sales of $11 billion annually, employee-owned Hy-Vee operates much more than 275 retail retailers across 8 Midwestern states. The corporation is No. 33 on The PG 100, Progressive Grocer’s 2020 record of the leading meals and consumables stores in North The us.