Cauliflower oatmeal? University of Michigan students say indeed, and start enterprise to endorse healthy eating

ANN ARBOR, MI — A couple of college students and business owners passionate about wellness needed to locate approaches to promote more healthy having on the College of Michigan campus and throughout the group.

These UM seniors, Jacqueline Solar, 21, and Taylor Hurley, 22, joined forces to build Brassi, a manufacturer of cauliflower oatmeal, which can be blended into a consume or made use of as a base for bowls or right away oats.

Hurley would sneak a vegetable, this sort of as cauliflower or zucchini, into her smoothies every single morning. But to keep away from creating noise that could wake her roommates, she begun hunting for alternate breakfast foodstuff working with greens that did not demand a blender.

Hurley made her personal recipes of right away oats, applying cauliflower, oats and other flavored elements as a foundation. Even so, it however took several actions.

“I experienced to acquire many elements,” Hurley said.

Hurley and Sun, who have been friends due to the fact freshman 12 months, arrived collectively on a compounded products that can conveniently be stored, and named it after brassica oleracea, a variety of cauliflower, Sunshine explained. Every single offer retails for $7.99 and offers six servings. They come in an apple and spice and cacao and coconut flavors.

“We want to be a model which is much more holistic,” Sun claimed. “A good deal of our goal buyers are millennial, Gen Z age and we know a good deal of school pupils do not try to eat ample greens.”

The duo is doing the job with numerous entities inside the university, as effectively as Ann Arbor vendors, these as the People’s Food stuff Co-Op and Argus Farm Prevent, on partnerships to offer Brassi products and solutions.

“We want to make excellent food stuff that tends to make you truly feel great,” Hurley reported, adding the two have been conscious of ensuring the merchandise has sophisticated carbs, wholesome extra fat, fiber and additional.

Online pre-sale orders launched in January. Shipping and delivery will formally start in the 2nd 7 days of March. All packaging labels are being printed in Chicago facility, but Sunlight and Hurley are handling the physical packaging in a regional professional kitchen area.

“It’s definitely a lot of get the job done simply because it is just us two,” Solar claimed, including they hope to make it a full-time undertaking.

“It would be a desire of ours to function on a healthier foods business,” Hurley claimed, adding they’re also considering far more savory products and solutions and “products that are handy.”

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