The Essentials Of Creating A Fitness App

Founder and Owner at Powercode, Ultimate Software Development.

The popularity of fitness and health apps worldwide continues to grow. Even though we witnessed impressive numbers of downloads and usage in 2020, I think fitness apps will remain in demand in the future. According to Statista, in 2021, 84 million U.S. citizens are forecasted to use health and fitness applications at least once a month, compared to 68.7 million users in 2019. So, how do you create a fitness app that thousands of people want to use? As the founder of a mobile and web development company, I’ve identified some of the essential elements that go into creating a fitness app.

Start with an original idea.

Everything starts with an idea. Everything successful, worthy and long-lasting starts with a good and original idea. Even if you think your idea is unique, it’s important to check and confirm it first. Sometimes it happens that people unintentionally plagiarize ideas. Also, there are cases when different entrepreneurs tried to implement the same concept, but they failed to succeed. So, always research your ideas if you want them to turn into a profitable business.

Collaborate with professional athletes, trainers and rehabilitation experts.

In my view, every app related to physical health should be created in collaboration with sports and medical specialists. Basing your app’s functionality and program only on the information you’ve found on the internet won’t do — even if you take this information from credible sources like medical journals. It doesn’t matter what type of fitness app you want to create, even if it has simple functionality, I suggest finding at least one healthcare and/or sports professional to be a regular part of your research and development team.

Identify your target users.

Before starting the design and development process, define your target users — professional athletes, active people who like sports and want to keep their body and health in good shape, people who recently became interested in sports or all together. Groups of users have different health conditions, goals, motivations, etc., which means you should also approach them differently if you want them to keep using your app regularly and long-term.

Conduct market research.

Even if you know what kind of app you want to create and what functionality to include, you should still research what your target audience wants, needs and lacks — and what your competitors offer. Business analysis will help you create not just a product, but a successful product. At this stage, consulting with professional athletes, coaches and trainers can be a massive contribution to understanding what qualities and features to include in your future app.

Select the right business model.

I’ve found business models can either make your app successful or make it a part of failed startup statistics. Therefore, I think it is always a smart move to use a business model that has already shown its efficiency instead of inventing a specific and complex one for your app. For instance, your can consider a freemium model for your app or a subscription business model with a trial period for new users. 

Provide value.

All successful apps offer their users value. For example, fitness and sports applications can offer health improvement, improved physical shape, enhanced confidence and a good mood in general. When you genuinely care about your users and want to keep them healthy, they will see it via your app’s set of useful functionalities and features. 

Focus on quality.

Excellent quality is one of the biggest keys to success in my experience, especially when it comes together with an interesting and original idea and a reasonable price. If you want to create a fitness application, pay extra attention to its quality because one flaw can impact users’ health. Quality assurance and testing must be present at every stage of software development to ensure that all functionalities, logics and integrations work perfectly and bring no harm or inconvenience to app users.

Consider implementing advanced technologies such as AI, machine learning, etc.

Cutting-edge technologies like artificial intelligence are no longer a luxury, which gives startup owners the green light to use them in mobile applications without making it cost a fortune to the users. Machine learning, computer vision and similar technologies can detect flaws in workouts, create individual training and nutrition programs based on specific user parameters and more.

Create a good marketing and promotion strategy.

Your fitness and health product may be the most advanced and valuable thing on the planet, but you still need a solid marketing strategy. Even though there is no one-size-fits-all solution that will promote your app extra fast and easy, picking about three or four advertising channels will be a good start. I also suggest working with trusted and reliable influencers because video and expert content can remain effective for years.

In my experience, the most successful fitness and health apps are created by people who care. When you create an app that can truly help someone instead of just developing a money-making machine, I believe you are on the path to success. The only thing left to do is spread the word about your new application and watch how your success story begins.


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